project overview: 

I was recruited by Caesar's to join their internal creative team as a mid-level designer in 2022. My main role was spent spearheading their Retention program and re-building it from the ground up with my AD. Check out my Retention Case Study to gain an in-depth understanding of the great work we accomplished for in-app and CRM promos for existing users. While my day to day revolved mainly around retention, my responsibilities certainly touched on a number of projects and assets. A sampling of production work can be viewed below :